Module Details
  • About Strategic Hospitality Management: Defining Business Strategies
  • Methodology
  • Learning Outcome

About Strategic Hospitality Management: Defining Business Strategies

Today’s highly competitive environments demand that managers think ahead and develop plans to manage evolving challenges. This process of thinking ahead and developing responses to the future environment is the essence of strategic behavior. All businesses
develop plans to manage the future, but the plans are often informal, unstructured, or sporadic in their application.

In this module, participants will understand the importance of developing appropriate strategic plans to ensure the organisation’s competitiveness and success. The module aims at providing managers the ability to be proactive and anticipate, influence, or initiate
actions to help them be competitive and successful rather than be reactive and responsive to events outside their control. While not all events are controllable, developing appropriate strategies will certainly help to respond positively.

This module will provide participants the tools required to anticipate key trends and events in their business environments and develop appropriate responses to these possible future events. Participants will leave the module with an ability to develop a road map for
their organisations and enhance its chances of success in competitive business environments.

Methodology

Discussions, case studies, presentations and workshops

Learning Outcome

Knowledge

  • Connect strategic theory to pragmatic strategic solutions
  • Understand how appropriate strategy helps manage competitive pressures
  • Identify key trends of importance to their business and develop strategic plans to manage them


Competencies

  • Develop trend analyses.
  • Recognise and learn how to use different strategy frameworks
  • Develop strategic plans relevant to the different strategic pressures
  • Recognise and implement change management


Mindset

  • Recognise the need to balance quality and quantity in management actions
  • Develop a future and strategy oriented outlook
  • Accept that all management actions have strategic implications


About Strategic Hospitality Management: Defining Business Strategies

Today’s highly competitive environments demand that managers think ahead and develop plans to manage evolving challenges. This process of thinking ahead and developing responses to the future environment is the essence of strategic behavior. All businesses
develop plans to manage the future, but the plans are often informal, unstructured, or sporadic in their application.

In this module, participants will understand the importance of developing appropriate strategic plans to ensure the organisation’s competitiveness and success. The module aims at providing managers the ability to be proactive and anticipate, influence, or initiate
actions to help them be competitive and successful rather than be reactive and responsive to events outside their control. While not all events are controllable, developing appropriate strategies will certainly help to respond positively.

This module will provide participants the tools required to anticipate key trends and events in their business environments and develop appropriate responses to these possible future events. Participants will leave the module with an ability to develop a road map for
their organisations and enhance its chances of success in competitive business environments.