- About Revenue Management
- Methodology
- Learning Outcome
-
About Revenue Management
Revenue Management (RM) has emerged as one of the most important new business strategies for any service business. It is a management tool that has the objective of increasing revenue by manipulating the prices at which fixed service capacity is made available for sale in relation to the current and forecast demand.
The goal of the module is to provide participants with the principles and tools required to develop RM strategy. This module provides a comprehensive introduction to both the theory and the practice of RM by illustrating the techniques of RM in the lodging, F&B, and service sectors.
Discussions on pricing decision, demand forecasting, and distribution channel management give an opportunity to explore the dynamic changes and the latest trends in electronic commerce and social media strategies with regards to RM.
Methodology
The module combines interactive lectures, case studies, and hands-on exercises.
Learning Outcome
Knowledge
- Recognize the principles of RM to enhance profitability
- Describe the benefits of RM
- Explain the impacts of strategic and operational RM decisions on the financial performance
- Identify lost revenue opportunity
Competencies
- Develop physical and non-physical rate fences for services.
- Use revenue optimization techniques which are suitable for decision making
- Apply the principles of capacity management and duration control to various service sectors
- Practice effective revenue management decisions
Mindset
- Analyse business performance from a RM perspective
- Recognize consumer tradeoffs between price and other product attributes
About Revenue Management
Revenue Management (RM) has emerged as one of the most important new business strategies for any service business. It is a management tool that has the objective of increasing revenue by manipulating the prices at which fixed service capacity is made available for sale in relation to the current and forecast demand.
The goal of the module is to provide participants with the principles and tools required to develop RM strategy. This module provides a comprehensive introduction to both the theory and the practice of RM by illustrating the techniques of RM in the lodging, F&B, and service sectors.
Discussions on pricing decision, demand forecasting, and distribution channel management give an opportunity to explore the dynamic changes and the latest trends in electronic commerce and social media strategies with regards to RM.