- About Service Delivery Channels
- Methodology
- Learning Outcome
-
About Service Delivery Channels
The hotel business has evolved from its early days becoming increasingly specialised. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today.
You will learn how to use multiple distribution channels to manage price more effectively and explore various approaches to managing distribution channels including direct sales, agencies, the Internet, and opaque pricing channels.
Methodology
The module combines interactive lectures, case studies, and hands-on exercises.
Learning Outcome
Knowledge
- Recognise the details and components of online distribution today
- Explain the importance of pricing, its policies and practices used within distribution channels
- Identify marketing distribution systems commonly used in the movement of goods from producers to consumers
- Understand the web development process
- Realise the cost of driving traffic, and the importance of using indirect distribution and online marketing techniques
- Identify best practices to manage your OTA
Competencies
- Analyse successful marketers and their best practices in marketing
- Develop efficiently your direct distribution
- Exploit your points of sale to their maximum potential
Mindset
- Analyse sales performance from a distribution perspective
About Service Delivery Channels
The hotel business has evolved from its early days becoming increasingly specialised. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today.
You will learn how to use multiple distribution channels to manage price more effectively and explore various approaches to managing distribution channels including direct sales, agencies, the Internet, and opaque pricing channels.